For a lot of people in the websites & digital marketing world, their websites are something they want to hold on to. Although their sites are dated or could be doing better, they are attached to them. While many do not want to invest in a website redesign, they probably need it. This project is not a small task or investment; however, it can pay dividends in the long run when done right.
A lot of people’s first impression of your company is often based on what they see on your site. If you are wondering whether or not to invest in a website redesign, here are some of the best reasons to do so:
Give Users Better Experience
User experience is a vital aspect f a website’s success. It deals with a visitor’s emotional experience while navigating through your site and the way it aligns with their intentions. If your website is difficult to navigate and does not load fast, your visitors will leave right away, costing you valuable leads. Did you know that more than 80% of online customers are less likely to return to a website after a bad experience? A website redesign can be the best way to correct your bad use practices.
You have an Ineffective Website
Your website has areas that may be dated and needs a tune-up. For instance, perhaps you have not optimised for the latest browsers or you are linking non-existent, old pages that were not properly redirected. You may find these problems small; however, they play an important role in your site’s overall effectiveness. Not addressing them right away can have a serious effect on your traffic and lead generation efforts.
You Website is Not Mobile-Responsive
With today’s multi-screen culture, you must make your site satisfy this behaviour. Your website needs to be mobile-optimised to ensure you don’t miss out on valuable leads and even customers. These days, people want to be able to get the information they when and where they need it and if your site cannot deliver it to them, these users will look elsewhere. A website redesign can be the best opportunity to make necessary adjustments to ensure your users can access your site from all screen sizes.
You Have an Outdated Branding
A website redesign is important if you have undergone a rebrand. Keep in mind that a rebrand includes your site’s content and language, in addition to your logo and colours.